Co-Founder & CEO, The Tour Guy
Sean P. Finelli
Travel entrepreneur and former Wall Street analyst, building guide-led cultural experiences across Europe.

From Wall Street to the Colosseum: redefining how the world experiences travel
Sean P. Finelli is an American entrepreneur, travel industry leader, and the Chief Executive Officer and Co-Founder of The Tour Guy and its flagship European operator, The Roman Guy.
Starting from a single guide’s street-level perspective in Rome, Sean has scaled a multi-brand experiential travel platform serving hundreds of thousands of travelers across Italy, France, Spain, the UK, and beyond, earning over 1 million five-star reviews and accreditation from leading cultural institutions worldwide.
Core focus & impact
What Sean builds
01
Experiential tourism & hospitality
Authentic, guide-led cultural experiences that open up landmarks like the Colosseum, the Vatican, and the Louvre without the usual tourist friction.
02
Search & organic growth
A pioneer of organic content strategy, high-intent travel SEO, and digital authority building in fiercely competitive global verticals.
03
Human-centric brand building
Creator of the “Smallering” philosophy: scaling internationally while keeping personal, human connections with customers and guides.
Featured across global media
“Sean Finelli walked away from a lucrative analyst job on Wall Street to move to Rome… building his own tour business from the street up.”
Tourpreneur Podcast
“Tour guides are just people at the end of the day: passionate people who care deeply about what they do.”
Sean P. Finelli in Fodor’s Travel
Featured in & contributor to
Forbes · Fodor’s Travel · Reader’s Digest · Thrive Global · Millennial Magazine · Tourpreneur · Office Hours with David Meltzer · Arival